Meet the Team
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Samantha Carson
FOUNDER
Samantha is a dynamic founder with a passion for challenging the status quo and driving meaningful transformation.
With 15+ years in change management and an MSc in Business Psychology, she fuses psychology, behavioural science and people-centric change that empowers organisations to adopt AI that sticks.
Her experience spans Big 4 consultancies, private wealth banks, oil and gas, FMCG, automotive, and the public sector—bringing a unique lens to innovation across industries.
She partners with forward-thinking organisations to turn strategic ambition into measurable results in the evolving world of intelligent technology.
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Leo Berith
ASSOCIATE
Leo is an energetic organisational transformation lead, who inspires and drives measurable results to foster innovation.
With an MBA (IE Business School), MSc in Business Psychology, and Diplom Betriebswirt, Leo-Berith brings a wealth of knowledge and a strategic approach to driving successful transformations.
His track record in global consultancies spans clients in public sectors, manufacturing, finance, retail, and beyond—leading turnarounds, stakeholder engagement campaigns and embedding new ways of working, Leo brings empathy, structure, and impact to intelligently leverage technology.
Embrace AI Cred-Deck
Use our form to request a pitch deck and learn more about our team, purpose, and our people-first approach to AI.